Fixing CRM: Skip the Blame and Go Directly to Better Software and Smarter Deployment Strategy
Some 16 years ago when he was in sales, Neil Benson was given a CRM system to use. And to put it mildly, he was not a happy camper.
"It was not very good," he said at an online meeting of the CRMUG. "There were 12 required fields I had to fill in just so we could save a contact record. That was somebody's idea of improving data quality by making all these fields required. So what do you do as sales person you put anything in the field. You put a space character or a comma just to get around this crazy requirement to have something in these 12 fields."
Benson said he complained so much that eventually the powers that be at his company kicked him into the IT department and told him to fix it.