Skip to main content

EY scales up Microsoft Dynamics commitment with Sonoma Partners acquisition

by Linda Rosencrance
Contributing Writer, MSDW
March 23 2018

Ernst & Young LLP (EY) has announced that Sonoma Partners, a consulting firm specializing in Microsoft Dynamics CRM and Salesforce CRM products, has joined EY in the U.S. The acquisition brings more than 100 experienced practitioners from the Chicago-based firm into EY's digital, data, and analytics practice.

Sonoma Partners' CRM capabilities will better enable EY to help clients on their digital transformation journeys, according to company officials.

"The addition of the Sonoma Partners team adds a critical piece that will help us support our clients in their delivery of exceptional customer and employee experiences, while increasing the efficiency and effectiveness of their sales and service functions, said Greg Jenko, principal, Ernst & Young LLP and EY Americas digital, data and analytics leader, in a statement. ‘This adds another piece to our already broad set of Microsoft capabilities across the digital transformation landscape.'"

In an interview, Jenko says that EY's CRM practice was predominantly a business process strategy/business process practice with fewer consultants in Dynamics and Salesforce.

"Obviously, bringing Sonoma on board, this is a significant uplift in terms of market presence, head count, credentials, market presence," he says. "We viewed this as an absolutely necessary step function we had to make to be able to attack the whole front office around marketing, sales, and service for our clients."

EY has had an alliance with Microsoft for about three years, Jenko says.

"When you think about the four big pillars that Microsoft has around the Azure cloud space, [you have] the Cortana analytics space, the productivity suite around Office 365, and the business applications piece," he says.

When the EY ...

FREE Membership Required to View Full Content:

Joining gives you free, unlimited access to news, analysis, white papers, case studies, product brochures, and more. You can also receive periodic email newsletters with the latest relevant articles and content updates.
Learn more about us here

About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.

Submitted by bensonf on Mon, 03/26/2018 - 18:41 Permalink

I've known Jim Steger and Mike Snyder for a few years and they've done a great job building Sonoma Partners, especially transitioning from a Microsoft Dynamics CRM practice into a multidisciplinary firm also offering Salesforce consulting services. EY is's auditor, so it'll be interesting to watch what EY does with the Salesforce practice at Sonoma.

In reply to by anonymous_stub (not verified)