Executive Q&A: TrueCommerce on B2B market pressures for unified commerce, retail-like experience

Nick ManolisIf the B2B world is expected to provide a retail-like experience, they are now getting a lesson in commerce that the B2C world has been learning for the last decade.

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About Karen Kroll
Karen Kroll is a freelance writer and editor, focusing on money and business, along with corporate and consumer finance. 

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