Dynamics CRM ISV ClickDimensions Named to Microsoft’s BizSpark One Program

ClickDimensions, a B2B marketing automation application designed for Microsoft Dynamics CRM, has been tapped by Microsoft to participate in its BizSpark One program. 

BizSpark One "seeks to accelerate up the growth of high potential startups through a one-to-one relationship between Microsoft and the startup," according to Microsoft's web site.  And the selection of ClickDimensions seems to indicate an elevated level of support from among the players in the increasingly competitive arena of marketing automation add-ons for Dynamics CRM.

ClickDimensions, which connects a company's Web and e-mail analytics to its sales and marketing efforts within Dynamics CRM, is architected and built on the Azure platform. The solution also incorporates social discovery and social media monitoring.  When they launched earlier this year, they also announced a close sales relationship with ExactTarget's email marketing solution.

In this BizSpark program, which is by invitation only, startups are paired with a dedicated relationship manager. This manager works with the startup to promote visibility, expand the startup's network of investors and mentors, expose it to business opportunities, develop cutting-edge applications, as well as potentially providing some amount of funding for company activities and investments. 

"Microsoft has a team called the Emerging Business Technology Team and they look for high potential startups and they put them through a process of having to present their solutions and they have to be nominated and ultimately a panel has to vote whether to include the startup in the program," said John Gravely, ...