InfoGrow’s Email Marketing Integration for Dynamics CRM Targets Constant Contact Customers

by Jason Gumpert, Editor
published May 27, 2010

The benefits of closed-loop marketing and sales cycles driven from a CRM solution should be fairly obvious at this point - better accuracy of contacts, better hand-off of sales leads, the most appropriate prospect outreach, better sales process automation and more efficient sales administration, just to start.

So when a Dynamics CRM expert like Matt Witteman talks about "closing the gap" between sales and marketing, as he did at Decisions 2010 last week, he is referring to the use of Dynamics CRM  to manage marketing campaigns in a way that brings them into the loop with the sales team. 

...

Requires FREE Membership to View

Login
Become a Member Joining MSDynamicsWorld.com gives you free, unlimited access to news, analysis, white papers, case studies, product brochures, and more, and it’s all FREE. You’ll also receive periodic email newsletters with the latest relevant articles and content updates.
About Jason Gumpert

As the editor of MSDynamicsWorld.com, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at jgumpert@msdynamicsworld.com.

Prior to co-founding MSDynamicsWorld.com, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. Jason has also held consulting positions at CSC Consulting and Monitor Group.

Read full bio...