InfoGrow’s Email Marketing Integration for Dynamics CRM Targets Constant Contact Customers

The benefits of closed-loop marketing and sales cycles driven from a CRM solution should be fairly obvious at this point - better accuracy of contacts, better hand-off of sales leads, the most appropriate prospect outreach, better sales process automation and more efficient sales administration, just to start.

So when a Dynamics CRM expert like Matt Witteman talks about "closing the gap" between sales and marketing, as he did at Decisions 2010 last week, he is referring to the use of Dynamics CRM  to manage marketing campaigns in a way that brings them into the loop with the sales team. 

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