The dirty little secret about marketing automation

August 19 2016

Reality versus the hype

There is a lot talk among sales and marketing people about marketing automation, both the process and the tools needed to implement solutions. Many larger software companies like Microsoft, Salesforce.com, Oracle, and Adobe have bought marketing-related vendors, banking on the fact that the market is on a hockey stick rise in sales. Analysts like Gartner still consider marketing automation as the next frontier in CRM lead management.

About Marie Wiese

Marie Wiese is founder of Marketing CoPilot, a leading Canadian digital marketing agency that helps companies' increase sales using content marketing. In addition to running Marketing CoPilot, Marie is an Executive-in-Residence at the Innovation Factory, in Hamilton, Ontario where she coaches early stage companies on how to develop digital go-to-market strategies. Marie is author of The Essential Guide to Better Content Marketing and launches her first book in September 2016, You Can't Be Everywhere - A Common Sense Approach to Digital Marketing for Any Business. Connect with her at https://ca.linkedin.com/in/marketingcopilot.

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