The dirty little secret about marketing automation

August 19 2016

Reality versus the hype

There is a lot talk among sales and marketing people about marketing automation, both the process and the tools needed to implement solutions. Many larger software companies like Microsoft,, Oracle, and Adobe have bought marketing-related vendors, banking on the fact that the market is on a hockey stick rise in sales. Analysts like Gartner still consider marketing automation as the next frontier in CRM lead management.

About Marie Wiese

Marie Wiese specializes in helping Microsoft customers and partners build marketing sales funnels that find customers and keep customers. The Marketing CoPilot Methodology turns a company’s web presence into its most powerful sales tool. In an era of digital-first buying, a company’s digital dialogue mapped to the buyer journey delivers qualified leads to the business and aligns sales, marketing and the IT teams.

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