The dirty little secret about marketing automation
Reality versus the hype
There is a lot talk among sales and marketing people about marketing automation, both the process and the tools needed to implement solutions. Many larger software companies like Microsoft, Salesforce.com, Oracle, and Adobe have bought marketing-related vendors, banking on the fact that the market is on a hockey stick rise in sales. Analysts like Gartner still consider marketing automation as the next frontier in CRM lead management.