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D&B Announces Availability of D&B360 for Use with Microsoft Dynamics CRM

by Linda Rosencrance
Contributing Writer, MSDW

D&B360, D&B's new service selling access to its global database of more than 200 million global businesses and 53 million contacts, is now integrated with Microsoft Dynamics CRM.

The solution combines D&B's business information and corporate hierarchies with social data from popular social platforms giving organizations, real-time, actionable insight that makes sales and marketing teams more effective, according to the company.

"The vision of D&B is to make our data available to any and all solutions so that our customers can access that insight whenever and wherever they need it," said Josh Peirez, president, global product, marketing and innovation at D&B, in a statement. "Businesses can integrate D&B's world-class data directly into the applications and platforms employees use every day."

D&B now offers D&B360 in two tiers to meet the needs of both large and small organizations.

With D&B360, the company identifies benefits that include:

  • Improved data quality-D&B360 gives sales automatic data updates and vital data cleansing services, eliminating duplication and redundant data
  • Acquire new prospects-D&B360 helps salespeople quickly build pipelines of strong leads
  • Sell deeper into organizations-Using insight from D&B360, salespeople can have a better understanding of corporate hierarchies so they can identify key decision makers in other departments to drive organic sales
Customer Engagement Customer Relationship Mgmt Data Integration Dynamics 365 Dynamics CRM Marketing Sales Sales & Marketing
About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.

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