Cloud Computing: Driving Partner Vertical Specialization

When businesses lacked the infrastructure to automate account keeping, customer service records or inventory tracking, partners could build a profitable business around selling, installing and maintaining these types of applications. However, today, unless it's a very small business, these basics are not enough anymore, especially so when ERP and CRM applications are becoming hosted in the cloud with ever decreasing cost of subscriptions and ever increasing ease of use. MSPs and ISVs are pro-actively collaborating to drive the cost and complexity out of the software subscription model with clever wizards that enable customers to configure their own hosted applications in a fraction of the time and cost of the traditional consultant led implementations. Over time, this will substantially diminish the need for traditional technology resellers.


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About Paul Solski

Paul Solski ( is the Managing Director of AIM International, a management consulting firm specializing in assisting software companies to enter and grow in new markets. Mr. Solski has over 25 years' experience in international business development having held executive positions at Microsoft, HP, Intel, and Compaq.

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