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With, Microsoft gains an ally in industry-focused, AI-driven business apps

by Jason Gumpert
October 29 2020 announced their new C3 AI CRM offering in partnership with Microsoft and Adobe this week. The product signals a new step in a long-running relationship between and Microsoft. A few months earlier, the companies announced that had deployed Dynamics 365 Sales and Teams internally to streamline sales operations and boost collaboration. And the company has long been an Azure partner, deploying their industry-focused AI-based solutions on the Microsoft cloud. (They also partner with AWS, Google Cloud, and others.)

The strengths of C3 AI CRM, according to the company, will be its industry-specific predictive models that augment standard features of Dynamics 365 and Adobe Experience Cloud. Verticals addressed by the solution will include financial services, oil and gas, utilities, manufacturing, telecommunications, public sector, healthcare, defense, intelligence, automotive, and aerospace.

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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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