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Build 2022: A Look at Microsoft Azure OpenAI Service

by Eamon McCarthy Earls
Assistant Editor,

Azure OpenAI Service is now available in a limited access preview, and Microsoft is inviting customers to apply for access. OpenAI Service premiered at Build 2022 as a new member of the Cognitive Services family.

Updates to the service from its earlier invitation-only preview mean that it can now filter potentially harmful content and spot abuse. OpenAI Service has also added an expanded list of models, including Codex, GPT-3, as well as more options to fine tune results.

Microsoft offers its own personnel to help customers update filters as language evolves. It accompanies this service with responsible AI principles and UX guidelines.

CarMax, the largest used car seller in the US, has become a major adopter of OpenAI Service so that its customers can make sense of customer reviews for different makes and models of cars. The company now has over 5,000 different combinations available for customers and the summarized results of over 100,000 customer comments. Using OpenAI Service models, CarMax created a new website that allows customers to see the changes between different versions of cars. The OpenAI GPT-3 natural language processing models in combination with Azure security, compliance, and availability allowed CarMax to complete its project in just “a few months”.

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About Eamon McCarthy Earls

As the assistant editor at, Eamon helps to oversee editorial content on the site and supports site management and strategy. He can be reached at

Before joining, Eamon was editor for at TechTarget, where he covered networking technology, IoT, and cybersecurity. He is also the author of multiple books and previously contributed to publications such as the Boston Globe, Milford Daily News, and DefenceWeb.