Skip to main content

A Brief History of Microsoft Dynamics 365 Portal: Where We've Been, and Where We're Going

by Nicholas Hayduk
Owner, Engineered Code Consulting

Microsoft announced the acquisition of Adxstudio in September of 2015 so that it could include its web portal offering as a native part of the Microsoft Dynamics 365 portfolio. Microsoft knew that allowing organizations to engage with their customers online was as important as ever, and that web self-service was quickly becoming one of the most popular channels to do that. Competitors like Salesforce already had solutions as part of their product, and it was time that Microsoft didn’t rely solely on partners to fill the gap.

With the three-year anniversary of the release of the Portal offering coming up, it seems like an appropriate time to look at history of the product, why more and more organizations are using its capabilities, and what the future holds as it finds its place in the Power Platform.

Adxstudio – A Brief History

Adxstudio was a Canadian-based partner with roots in the content-management space through their Adxstudio CMS product, which was built in ASP.NET on top of SQL Server. They identified the opportunity to build a similar product using Dynamics CRM, and so Adxstudio Portals was born.

Even before the full acquisition, Microsoft and Adxstudio had partnered together to release the freebie version of Portal (known as the Portal Accelerators), as well as the LINQ-to-CRM provider that was originally developed by Adxstudio. The announcement in 2015 meant Microsoft was acquiring the entire product (not the services side of the business, however, which was spun off into a company called Adoxio, which has since been acquired by KPMG).

The Portal Product Before and During the Acquisition

What was so attractive to Microsoft about the Adxstudio offering?  There were certainly (and still are) other web portal technologies for Dynamics 365, and there were probably a number of factors that were taken into account during Microsoft’s decision-making process. However, one thing that was always considered a strength of the product is that it was built directly into Dynamics 365, with no dependency on a third-party CMS platform.

FREE Membership Required to View Full Content:

Joining gives you free, unlimited access to news, analysis, white papers, case studies, product brochures, and more. You can also receive periodic email newsletters with the latest relevant articles and content updates.
Learn more about us here

About Nicholas Hayduk

Nicholas Hayduk is a licensed Professional Engineer, and the owner of Engineered Code Consulting Inc., a firm that specializes in Adxstudio/CRM Portals implementations for Microsoft Dynamics CRM/365. Having worked with the product since it's infancy, Engineered Code engages with both customers and partners to ensure the success of their CRM Portals implementations. Customers appreciate working with a smaller company that gets results quickly and efficiently, and can bridge the gap between business and technology. Partners value working with a firm that can be flexible to accommodate their project requirements, whether it's training their internal staff, resource augmentation, or the complete end-to-end delivery of a project. For more information, please visit, or you can check out Nicholas' blog at