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Bridgestone teams up with Microsoft for advanced tire analytics

by MSCN Reporter
Staff Writer, MSDynamicsWorld.com
August 12 2022

Major tire manufacturer Bridgestone announced a new collaboration with Microsoft to use Azure for digital transformation and advanced tire analytics. Both companies will continue to use the Microsoft Connected Vehicle Platform for tire data analysis.

Additionally, Bridgestone will build cloud capabilities with Azure in a bid to streamline and modernize the company’s tire business and IT. With Azure, Bridgestone hopes to boost operational effectiveness, improve scalability and governance.

“Our long-standing relationship with Bridgestone has led to many successes and we look forward to supporting their journey in delivering new solutions that result in improvements, fleet management and overall business efficiencies,” stated Sanjay Ravi, General Manager, Automotive Mobility and Transportation for Microsoft.

"We know that uptime, driver safety, and total cost of ownership are paramount for Fleets, for example. The Connected Vehicle Platform allows us to provide insights through each of these lenses, as well as others, using data directly from the tire to unlock value that otherwise remains trapped,” said Paolo Ferrari, Joint Global Chief Operating Officer, Bridgestone Corporation, and President & CEO, Bridgestone Americas, in a statement.

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