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Bluespring Announces Pre-Integrated Business Process Management for Microsoft Dynamics CRM

by Linda Rosencrance
Contributing Writer, MSDW

Bluespring Software, a provider of business process innovation (BPI) technology and solutions, has launched Bluespring BPM for Microsoft Dynamics CRM-a business process management solution pre-integrated with Microsoft Dynamics CRM 2011 and Microsoft Dynamics CRM 4.0.

Based on Bluespring's BPM5 suite, Bluespring BPM for Microsoft Dynamics offers tools for advanced workflow automation, enterprise systems integration, and process intelligence for business processes that are driven by CRM but are too complex or broad-based to be handled by Dynamics CRM's standard workflow capabilities, according to the company.

Bluespring BPM for Microsoft Dynamics also boasts a more self-service user approach, handling complex enterprise-wide business processes that may be initiated by Microsoft Dynamics CRM with little or no input from IT.

"Microsoft Dynamics CRM provides an excellent platform to address enterprise needs in sales, marketing, and customer service," said Rich Kurz, Vice President of Client Services for Bluespring, in a statement.  But Kurz added that as companies begin to map out their business processes, they soon discover that even moderately complex workflows need to be custom coded with extensive input from IT.

Embrace Pet Insurance is in the process of implementing Bluespring BPM5 with Microsoft Dynamics CRM.

"We need workflow and business process management capabilities that go well beyond what basic Microsoft Dynamics CRM provides," said Alex Krooglik, Embrace Pet Insurance Vice President of Marketing, in the statement.

Krooglik said Bluespring BPM allows the company to automate and track end-to-end business processes that integrate information from CRM and non-CRM systems. Without Bluespring BPM that would have required extensive and expensive development work, he said.

About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.