Dynamics ERP and CRM in Microsoft’s New Year: Watch for Answers to Four Key Questions
Microsoft's recent restructuring announcement has implications well beyond executive shuffling, because it will take Dynamics ERP and CRM mainstream. The products will emerge from the Microsoft Business Solutions (MBS) enclave within the company, where they have been nurtured under the leadership of MBS president emeritus Kirill Tatarinov into a "nearly $2 billion" operation over the last decade. Dynamics now appears to be a true Microsoft strategic investment, aimed at strengthening the company's vision of the digital business of the future.
But what exactly does that mean about what comes next for the products and what Dynamics ERP and CRM will look like a year from now?
Answers in terms of blockbuster announcements aren't likely to immediately emerge, such as at next week's WPC 2015, though past WPCs have offered unexpected insight into the future of the products and the channel. Whatever happens next week, here are a few of the broad questions to be considering, and potential answers to be on the lookout for:
1. What can Dynamics do for Cloud and Enterprise (C+E)?
When MSDynamicsWorld.com originally reported on Microsoft's emails to partners about the future management of Dynamics R&D, marketing, sales, and channel, we noted that former MBS president Kirill Tatarinov framed the restructuring as a logical step in the product's growth. He wrote to the MBS team:
"This alignment will help further accelerate our Dynamics ERP and CRM work, provide greater collaboration ...
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