Beyond Retail: Omni-channel, Multi Platform and the Unified Experience

"Omni-channel" was an oft-heard buzzword at the National Retail Foundation's (NRF) 2013 annual conference, though it goes by a variety of names including all-channel, multi-channel, cross-channel and channel-clustering. Ultimately, however, the terms used by different tech providers all boil down to the same thing: offering consistent back end access to services, tools, and data, as well as consistent and reliable customer experiences across retail channels from web to mobile to in-store and beyond.

This obsession with consistency isn't just limited to the retail business, however, as companies begin to act like consumers - seeking holistic business intelligence (BI) experiences across multiple platforms including on premise, through software as a service (SaaS), virtual machines (VMs), and mobile.

Change the Channel


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About Doug Bonderud

A freelance writer since 2009, I have a particular passion for technology and its impact on our daily lives. As an evolving resource, technology changes us as much as we inform its development, providing fertile ground for thought.

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