Beyond Retail: Omni-channel, Multi Platform and the Unified Experience

January 25 2013

"Omni-channel" was an oft-heard buzzword at the National Retail Foundation's (NRF) 2013 annual conference, though it goes by a variety of names including all-channel, multi-channel, cross-channel and channel-clustering. Ultimately, however, the terms used by different tech providers all boil down to the same thing: offering consistent back end access to services, tools, and data, as well as consistent

About Doug Bonderud

A freelance writer since 2009, I have a particular passion for technology and its impact on our daily lives. As an evolving resource, technology changes us as much as we inform its development, providing fertile ground for thought.

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