Best of 2018: Microsoft Dynamics partners took on careers, channel strategy, and ISV opportunities

January 2 2019

Partners raced to adapt in 2018 to Microsoft's changing products, sales and marketing strategies, and partnership rules and policies. Experts within the channel community shared their outlook with in-depth articles, giving a sense of how the channel can adapt and thrive.

In a year's worth of insights, the best articles written by channel professionals focused on three broad themes: how to run and grow a business – either a VAR or ISV – alongside Microsoft; hiring and recruiting talent, either for jobs or for projects; and adapting to thrive alongside Microsoft's evolving channel strategy. While we expect all of these themes will continue to challenge Dynamics professionals in 2019, the articles that follow ought to mark the past year and how it was shaped by transitional forces.

Theme: How to run and grow a channel business

Founding a Dynamics 365 ISV startup: Are you crazy?

When Mohamed Mostafa left his job in a Big Four consulting practice and started a vertical ISV startup, his friends in the channel seemed to think he was crazy. However, Mostafa set out to prove them wrong, meeting with success leading TechLabs London and launching a UK-based, real estate-specific system called iPropertyCloud. He explained:

Microsoft is genuinely concentrating on ISVs, and you can see this clearly in the new ISV programmes now available globally for Microsoft ISV partners. One very important motion is the "Co-Sell" programme, which has made a real difference to our business. Being a Microsoft Co-Sell Ready partner means you can work closely with Microsoft Technology Solutions Sellers and Account Managers to reach out to Microsoft customers and prospects directly through the Microsoft connections! What more would you need?

About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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