Balanced Risk Management Keeps CRM Projects On Time, On Budget, and Within Scope


All projects carry risks, everything from customers losing interest to "scope creep" that complicates the project and blows its budget. But perhaps the greatest risk is a tight timeline, like the one faced recently by a professional association with almost 600 affiliate chapters globally that was working to deploy Microsoft Dynamics CRM. With no flexibility in the timeline or budget, the team was left with only one way to realistically deliver a successful solution. So with just a few months before the go live date, they presented their client with their one remaining option - prioritizing the capabilities that would make it into the first release. And they awaited the client's reaction.


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About Dann Anthony Maurno

Dann Anthony Maurno is a seasoned business journalist who began his career as International Marketing Manager with Lilly Software, then moved on as a freelancer to write for such prestigious clients as CFO Magazine; Compliance Week;Manufacturing Business Technology; Decision Resources, Inc.; The Economist Intelligence Unit; and corporate clients such as Iron Mountain, Microsoft and SAP. He is the co-author of Thin Air: How Wireless Technology Supports Lean Initiatives(CRC/Productivity Press, 2010).

Dann can be reached at

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