B2B e-commerce: Online buying trends explain what professional buyers demand
The dust has yet to clear from 2016. But if Forrester Research was correct in its forecast, US business-to-business (B2B) e-commerce sales topped $855 billion in 2016, and will exceed $1.1 trillion per year by 2020.
Chalk it up in part to a consumerized buying experience, says Sana Commerce Director of Business Development Giuseppe Ianni. "What people have grown accustomed to as consumers trends up to B2B buyers, including quick access to orders, order history and the ability to reorder off of an old order, so they're not having to generate a 100-line item order."