B2B e-commerce: Online buying trends explain what professional buyers demand

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The dust has yet to clear from 2016. But if Forrester Research was correct in its forecast, US business-to-business (B2B) e-commerce sales topped $855 billion in 2016, and will exceed $1.1 trillion per year by 2020.

Chalk it up in part to a consumerized buying experience, says Sana Commerce Director of Business Development Giuseppe Ianni. "What people have grown accustomed to as consumers trends up to B2B buyers, including quick access to orders, order history and the ability to reorder off of an old order, so they're not having to generate a 100-line item order."


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About Dann Anthony Maurno

Dann Anthony Maurno is a seasoned business journalist who began his career as International Marketing Manager with Lilly Software, then moved on as a freelancer to write for such prestigious clients as CFO Magazine; Compliance Week;Manufacturing Business Technology; Decision Resources, Inc.; The Economist Intelligence Unit; and corporate clients such as Iron Mountain, Microsoft and SAP. He is the co-author of Thin Air: How Wireless Technology Supports Lean Initiatives(CRC/Productivity Press, 2010).

Dann can be reached at dmaurno@guidepointmedia.com.

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