The Amazon Effect: Why Companies That Need Marketing also Need BI

According to Gartner, by the year 2017 CMOs will outspend CIOs in IT investments. That is a staggering prediction about the evolution of business:  you can't survive today without knowing your customers.  Intimately.

So how did this shift emerge?  Well, for years we've been watching it happen in the biggest consumer market of them all: the internet. The media talks about mega-online retailers like Amazon who are supposedly taking over the marketplace and lessening the competitive capability of other vendors.  The media is missing the real change right in front of them.


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About Tara Grant

Obsessed with taking the company wish list and turning it into hard-hitting strategy. Dedicated her entire career to ridiculously useful reporting and BI solutions. "If you aren't concerned with being in the business of collecting information for a competitive advantage, you aren't really interested in business at all."

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