Adobe and Microsoft collaborate on new generative AI initiatives
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At Adobe Summit 2024, Adobe and Microsoft announced a joint initiative to add Adobe Experience Cloud to Copilot for Microsoft 365.
The new integration is intended to assist marketers with getting beyond app and data silo barriers to manage workflows. Marketers working with other systems like Outlook, Teams, or Word to create content and manage approvals.
The two companies shared details of the new integration, one of the bigger updates since initial integrations launched in 2017. Marketers can gain quick campaign planning and KPIs using Adobe Customer Journey Analytics and Workfront. Adobe Firefly generative AI can be used to create images while human-created content in Word can be rapidly disseminated through channels. Integrated Workfront capabilities are intended to support work across apps and creating notifications.
“Microsoft and Adobe share a common goal of empowering marketers to focus on the work that’s most important – creating impactful campaigns and enhancing customer experiences. By integrating contextual marketing insights from Adobe Experience Cloud applications and Dynamics 365 within the flow of work through Copilot for Microsoft 365, we deliver on our shared goal while helping marketers streamline their efforts, break down barriers, and deliver exceptional results,” stated Jared Spataro, corporate vice president, AI at Work, Microsoft.
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