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3 Steps to Becoming an Analytics-Driven Organization

by Morten Middelfart
CTO, TARGIT,

Here's a startling fact: There are more businesses who don't yet use a comprehensive business intelligence (BI) solution than those who do. These companies aren't necessarily clueless or underperformers. Many large, international companies are at this stage. Rather, they're using the same sorts of management information systems today as they did 20 years ago: standard reports produced via their ERP systems and static analyses created in Excel. Newsflash: this isn't business intelligence.

Speaking in natural language into your phone and watching an analysis come to life in real time is: that's just the beginning. But to get from Point A to Point B isn't something that happens overnight.

It's a three-step journey that takes companies from basic BI to building new strategies by looking outside the company and tapping into the available ocean of data. That's what we call being analytics-driven.

The journey progresses along with the increasing amount and complexity of data able to be analyzed. The depth of analytics grows throughout the organization, spurring more frequent data discovery and improved analytical skill sets.

Progression along the path toward the data-driven business is also one of cultural transformation. Decision-making processes across the organization become more strategic and fact-based.

Step 1: Harnessing the power of your data

The first step on the journey toward data-driven performance is a significant one: getting access to your data. With a BI solution, you can tap into the highly valuable knowledge that was already at your feet but was hard to crack into due to a cumbersome IT process.

With the right BI platform, you can get up and running almost instantly with acceleration packages. Pre-built data stores come standard and users experience easy adoption with pre-defined reports, dashboards, and analyses.

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About Morten Middelfart

Morten Middelfart is the Chief Technology Officer at TARGIT, www.targit.com. Dr. Middelfart's business intelligence and analytics expertise dates back to 1992, giving him more than two decades of experience in developing and managing business intelligence solutions.

By the age of 25, Morten had founded his own business intelligence company, Morton Systems. Morton Systems was sold to TARGIT in 1996. Following the sale of his company, Morten became TARGIT's CTO and chief product visionary. The TARGIT Decision Suite is largely based on the technologies and ideas developed at Morton Systems. More recently, Morten developed technologies like TARGIT's Xbone and TimeLiner to accommodate high-performance competitive analytics through the use of both internal and external data.

Morten holds an MBA from Henley Management College (UK) and two PhDs, from Rushmore University (US) and Aalborg University (Denmark). His doctoral theses became, respectively, the groundbreaking Computer Aided Leadership and Management, and Sentinel Mining. Morten holds 7 U.S. Patents (and 25 worldwide) for his technological developments in business intelligence and analytics, placing him among the top 1.8% of all active inventors.

In his spare time, Morten is an avid skydiving instructor and enthusiast, with more than 1500 airplane jumps and several BASE jumps to his name.