ClickDimensions Partners with InsideView to Offer Data Cleansing and Enrichment Solutions
The leader in marketing technology and services for Microsoft Dynamics adds leading data management and intelligence solutions for customers, partners
ATLANTA (July 21, 2020) – ClickDimensions and InsideView today announced a partnership that will enable Microsoft Dynamics users to build a larger, higher-quality pipeline of potential customers and engage existing customers with more relevant content. The partnership brings together the leading marketing automation and data management and intelligence providers for Microsoft Dynamics to improve marketing performance and efficiency in an unrivaled way through data cleansing and enrichment solutions.
According to a recent report, 71 percent of respondents rank CRM data quality as a very high priority. InsideView’s data management solution helps customers address this need by automating processes such as lead enrichment, data cleansing, email validation, lead-to-account mapping, family trees and account assignments to ensure that customer data is always as complete, current and relevant as possible. The solution also provides analytics and rich visualizations so companies can actively monitor and improve their data health. With InsideView’s continually refreshed, detailed data about markets, companies and buyers, along with insights and connections, revenue teams know exactly who to target, why and when to reach out, and how to connect.
Through this partnership, ClickDimensions will offer organizations the insights they need to find and engage prospects more effectively, the tools they need for targeting intelligently, and the ability to automatically clean, enrich, and manage Microsoft Dynamics 365 company and contact data.
“Given the state of the world today, finding new customers is now more than just a growth driver, it is a matter of survival as businesses seek to replace revenue from customers that have pulled back or gone out of business,” explains Mike Dickerson, CEO of ClickDimensions. “In addition to finding new prospects, businesses need to be even more relevant. Buyers expect the same level of personalization and relevance from B2B interactions as B2C, and that requires complete and accurate data. Our partnership with InsideView will enable our customers to ensure their data is always fresh and always current.”
As a result of the partnership with InsideView, ClickDimensions will launch a broad product suite of data cleansing and enrichment tools over the next few months. This is an important next step for the company in its expanding marketing cloud which helps marketers create amazing experiences that drive growth and engagement.
“The velocity of change in customer data is unprecedented in today’s business environment, and many companies can’t keep up. InsideView helps companies keep data accurate, refreshed and actionable so they can focus on customers and revenue,” says Umberto Milletti, CEO, InsideView. “Combined with their marketing automation solutions, ClickDimensions customers will have the tools and intelligence they need to manage their customer data and target and engage the right buyers. The partnership is a great match for B2B companies using Microsoft Dynamics.”
For more information about ClickDimensions and its data and intelligence offerings, visit www.clickdimensions.com.
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About ClickDimensions:
Founded in 2010, ClickDimensions is the leading marketing platform for Microsoft Dynamics, with more than 3,700 customers around the globe and a partner network that spans 76 countries today. As The Marketing Cloud for Microsoft Dynamics™, ClickDimensions is redefining how marketers work and attain results with the only unified marketing technology, analytics and services platform in the market. Made exclusively for and natively built within Dynamics, ClickDimensions allows marketers to leverage technology to its full potential by providing built-in measurable results and insights into revenue impact with world-class services to drive continual improvement. For more information, visit www.clickdimensions.com, follow @ClickDimensions on Twitter or email press@clickdimensions.com.
About InsideView:
InsideView helps businesses drive rapid revenue growth by empowering business leaders to discover new markets, target and engage the right buyers, and manage customer data quality. Our AI-based B2B data and intelligence platform delivers the industry’s most relevant and reliable buyer signals and, combined with InsideView’s data expertise and best-in-class customer support, is trusted by the world’s best performing companies. For more information, visit InsideView at www.InsideView.com, twitter, or read the InsideView blog.