Save Your Bing Maps License Cost with Maplytics’ Built-In Coverage

The geospatial mapping landscape within Microsoft Dynamics 365 has evolved significantly. For years, many users relied on PowerMap (PowerObjects) for basic visual mapping and simple data plotting. However, as business needs advanced, especially in routing, territory management, and field operations, the drawbacks of PowerMap became increasingly difficult to ignore.

Recently, an added complexity has emerged for PowerMap users. Licensing issues with Bing Maps. As per Bing Maps policy, their free keys offered by Power Map to its clients are vanishing. The map services are becoming uncertain. For companies using PowerMap and relying on stable geographic services for their operations, this puts them in a precarious position.

That’s why many organizations are now migrating to Maplytics, a certified, comprehensive, modern geo-mapping solution designed for Dynamics 365 / Dataverse/ Power Apps. Maplytics comes with a built-in Bing Maps license and supports routing, territory management, advanced mapping, and an ecosystem built for enterprise requirements. Thus, filling every gap left by PowerMap and ensuring long-term reliability until Bing Maps is retired.

Below is a detailed comparison showing why Maplytics is becoming the go-to alternative for teams seeking dependable, feature-rich mapping capabilities.

1. From Basic Maps to Full-Fledged Geo-Mapping

PowerMap’s reach stops at basic pin-plots and simple map layers. It’s fine for visualizing a handful of CRM records, but it falls short when you need to analyze data, optimize routing, or manage field operations at scale.

Maplytics, on the other hand, transforms raw CRM data into actionable insights. 

It offers:

• Rich multi-layered visualizations, color-coded categories, thematic maps, and clustering.
• Advanced proximity searching (radius, drive-time, drive-distance).
• Point-of-interest searches (like fuel stations, partners, or service centers).
• Heat maps, record clustering, and density visualization, turning maps into analytical dashboards. 

With Maplytics, maps don't just look good; they become powerful decision-making tools.

You can download a 15-day free trial of Maplytics now and experience the tool in your environment!

Maplytics is one of the first apps to get the Certified Software Badge on Microsoft Marketplace.

2. Routing, Scheduling & Field-Ready Operations

PowerMap’s routing tools are rudimentary and often unreliable when dealing with multiple stops or dynamic field conditions. It lacks the sophistication required for modern business logistics.

Maplytics solves that problem with:

• Multi-stop route optimization — plan optimized travel paths covering several visits or appointments.
• Turn-by-turn navigation — integrate easily with Google Maps, Waze, or in-app navigation.
• Auto-scheduling and task assignment — automate daily or weekly visit plans for field teams.
• Real-time tracking and live updates — keep managers and dispatchers informed throughout the day. 

For organizations with mobile teams, sales reps, service engineers, and delivery drivers, these features dramatically cut down time, reduce costs, and improve operational reliability.

3. Territory Management That Scales

Basic tools like PowerMap don’t support territory-based planning or balanced coverage. For teams working across postal codes, regions, or sales territories, that’s a major drawback.

Maplytics, on the contrary, is built for territory-based operations:

• Create and manage territories by ZIP codes, postal codes, region shapes, or custom boundaries.
• Balance territories based on account count, revenue, or custom metrics.
• Maintain parent-child territory hierarchies and easily realign them as business needs change.
• Assign records or leads automatically to appropriate territories and associated reps. 

This ensures even coverage across territories, eliminating overlap, reducing overwork, and improving lead distribution.

Looking for a PowerMap (PowerObjects/PowerPack) alternative? Maplytics Includes the Bing Maps License. Download a free trial today!

4. Built-in Bing Maps License: Stability That Matters

Perhaps the biggest reason PowerMap users are migrating now is unsure Bing Maps licensing. Microsoft has announced the deprecation of free Bing Maps keys. With no ‘free keys’ available, PowerMap clients won’t have a way to use Bing Maps.

With this looming sunset, businesses relying on Bing Maps risk disruptions, blank maps, broken routing, failed proximity searches, and widespread operational chaos.

Maplytics eliminates that risk. The subscription includes a valid Bing Maps license until 2028, with a clear migration path to Azure Maps when the time comes. That translates to uninterrupted mapping services, zero surprise license costs, and future-proof operations. 

For consistent mapping performance today, and peace of mind tomorrow, Maplytics becomes the safer, more reliable choice.

5. Enterprise-Grade Integration and Data Flexibility

PowerMap was never built for modern, complex CRM environments; it’s desktop-focused, supports small datasets, and lacks integration with mobile, canvas apps, or dashboards.

Maplytics is natively built for Dynamics 365 / Dataverse / Power Apps. It integrates smoothly with:

• Sales, Field Service, Customer Service, custom entities
• Canvas apps, mobile clients
• Dataverse security roles and permission framework
• Large datasets, shapefiles, external CSV/Excel imports, and third-party feature layers like ESRI ArcGIS 

That makes it enterprise-ready. Whether it's lead routing, customer visits, service assignments, or logistics, Maplytics keeps everything inside your CRM, with tight data governance, role-based access, and cross-app compatibility.

6. More Than Just Maps: Real Analytics, Real Efficiency

With Maplytics, mapping isn’t just a visual aid; it becomes the foundation of smarter business operations. Features like heat maps, census data overlays, analytics dashboards, multi-language support, and proximity-based search let teams:

• Identify underserved regions
• Visualize customer density and potential market areas
• Plan expansion or targeted campaigns based on geographic insights
• Forecast resource needs based on real-time demand

These analytical capabilities turn location intelligence into a strategic advantage, something PowerMap simply can’t deliver. 

MapCopilot – AI-based natural-language mapping assistant within Dynamics 365

Certification & Rating- Maplytics is the first certified and a 5-star rated geo location app on the Microsoft Marketplace.

Maplytics Is More Than a Replacement, It’s an Upgrade

If you are still using PowerMap, the retirement of free Bing Maps keys and the looming 2028 sunset should be a warning enough. But beyond that, even at its best, PowerMap remains stuck in the past of simple pin-plots and limited functionality.

Maplytics isn’t just a replacement. It’s a comprehensive, future-ready mapping and geo-analytics platform built for modern enterprises, offering route optimization, territory management, real-time tracking, integrated CRM workflows, analytics dashboards, and a built-in Bing (to Azure) license that ensures stability for years to come.

Organizations interested in adopting Maplytics, 15-day free trials, or personalized demos are encouraged to contact Maplytics’ sales team at crm@inogic.com

For more information, visit our Website or Microsoft Marketplace. One can hop onto the detailed Blogs, Client Testimonials, Success Stories, Industry Applications, and Video Library for a quick query resolution. Technical docs for the working of Maplytics are also available for reference.