Beyond the List: Elevating Your Audience Strategy in Dynamics 365 Customer Insights
 
      
    
  
      
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  Big list = better marketing, right? Not quite. In this session, we'll discuss how to build smarter, more dynamic audiences with Microsoft Dynamics 365 Customer Insights – Journeys.
You'll learn:
- What makes a strong audience
- The risks of poor audience definition
- When to use segments versus triggers in Dynamics 365 Customer Insights
- Common segmentation + trigger “gotchas” that can derail even the best-intentioned campaigns—and how to avoid them
