Stop Churn Before It Starts: A Playbook for Manufacturing & Distribution Leaders

Hidden churn starts weeks before the first missed order. This playbook shows how to spot early signals, prioritize high-value accounts, and run coordinated sales-and-marketing actions that address churn and keep customers engaged. From there, follow the operating rhythm—spot risk early, prioritize their value, take targeted action, track outcomes, and repeat—to protect margin and drive incremental lift.