dunnhumby deploys retail-focused products on Azure

dunnhumby, a London-based provider of customer data science products, announced an expanded collaboration with Microsoft. The announcement comes as dunnhumby becomes a launch partner for Microsoft Cloud for Retail. dunnhumby is using Azure to offer faster report processing and more rapid data upload speeds with the goal of supporting retailers. dunnhumby Shop and dunnhumby Assortment are the two products now available on Azure.

“Together we combine Microsoft’s leadership in cloud technology with dunnhumby’s leadership in building better shopper experiences. dunnhumby Shop allows retailers and brands to make confident, data-led decisions, and dunnhumby Assortment helps them to efficiently optimise their assortment. With both now available on Microsoft Azure, retailers and brands can access this customer insight at speed,” stated Gianluca Carrera, Chief Solutions Officer, dunnhumby.

“Retailers sit on vast amounts of data but often struggle to create meaningful insights for themselves or their suppliers. Through this collaboration, retailers across the globe will benefit from the powerful intelligence that dunnhumby delivers through its tools with the scale, security and speed-to-market that has become synonymous with the Microsoft Cloud,” added Shelley Bransten,Corporate Vice President, WW Retail & Consumer Goods Industries, Microsoft, in a statement.