Article

Microsoft Talks Commerce, New Dynamics AX for Retail at NRF 2016 BIG Show

by Jason Gumpert
Editor, MSDynamicsWorld.com

Microsoft at NRF 2016 BIG Show Microsoft at NRF BIG Show 2016 | Source

Microsoft Dynamics AX takes its place among the Microsoft's retail offerings on display at the NRF 2016 BIG Show. With its updated brand name, the new Dynamics AX for Retail and Commerce, as it is now called, will incorporate updates around mobile apps, multi-channel commerce, and call center integration with its existing retail features like POS, store management, and operational management.

And as part of the "New Dynamics AX" (formerly known as ‘AX 7') release expected later this quarter, it will lean on features of the new Dynamics AX like workspaces and Power BI integration.

"With the new Dynamics AX for Retail and Commerce solution, we've made it easier for retailers to deliver a seamless Unified Commerce experience across all customer touch points, channels and device," wrote Microsoft general manager of Dynamics retail and commerce solutions Ashvin Mathew.

The "Commerce client" includes the AX Point of Sales (POS) and can be deployed on a device or in the cloud with browser-based access. And retailers will be able to deploy other mobile business applications to in-store employees to engage with customers, according to Mathew.

The Dynamics AX Retail and Commerce solution also "facilitates" e-commerce experiences that span online stores, call centers, and social channels, according to Microsoft. Some scenarios include:

  • Tying together multiple catalogs
  • Pricing and promotion management
  • Omni-channel shopping carts with secure payment processing
  • ...

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AX 7 Commerce Customer Engagement Customer Service Customer Service Dynamics 365 Dynamics AX E-Commerce Mobile Applications NRF BIG Show 2016 Payment Processing Power Automate Retail Retail POS
About Jason Gumpert

As the editor of MSDynamicsWorld.com, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at jgumpert@msdynamicsworld.com.

Prior to co-founding MSDynamicsWorld.com, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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