CRMGamified aims to inspire sales teams with 'Hurrah! Leaderboard'

Microsoft Dynamics CRM partner CRMGamified announced the release of Hurrah! Leaderboard, the first product in what company leaders are calling their "second wave" of CRM gamification products.

CRMGamified's co-founder Pablo Peralta explains in a blog post that the new offering is geared toward helping both sales reps and managers.  It aims to enforce the goals of management, like accelerating the sales cycle, cross-sell and up-sell, and improved forecasting, while giving the sales professionals a polished leaderboard that is designed for public display on big monitors in the office.

Can gamification really fulfill these goals? Peralta tells us that his team has been examining different ways of quantifying the benefits of gamification and has calculated some quantitative improvements that can be attributed to putting their system in place. They are still in the process of preparing to publish those findings, which include measurable CRM adoption improvements, a major boost in appointments and phone calls, and sales cycle acceleration rates of 30% to 50%. 

"We expect Hurrah! will have a tremendous impact for a business in the first couple of months and then it will help to keep feeding the good habits gained during those couple of months," says Peralta.

Hurrah! Leaderboard is a standalone solution that doesn't change the Dynamics CRM system, according to Peralta, and can be set up by an administrator in a matter of hours.

Gamification is not without its dangers. A poorly planned approach can fall flat, or worse can lead to unitended outcomes ...