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Lose the Noise: Shaping the World with Data Visualization

by David Hollinsworth
Senior BI Consultant, TARGIT A/S,

Imagine if you could shape the world around you based specifically on your needs, focusing only on the areas that have importance to your life and your business. Sounds nice, right? Well, by following some data visualization principles, you can.

Data visualization within business intelligence helps communicate the facts in an efficient and compelling way. A good data visualization tool enables you to strip away all unnecessary noise and spotlight the most important data points. Personally, I'm particularly fascinated with Geographic Information Systems (GIS) data visualizations, which I often implement in my projects. Over the last few years, I have incorporated GIS into my research in finding new ways to un-complicate and unclutter business data, while sticking to a set of simple data visualization principles.

Position, Position, Position

"Location, location, location" has a power and meaning all of its own. You hear it over and over in the world of real estate. It also holds true in the data visualization world. But when it comes to data visualization, we refer to this principle as position, position, position.

When displaying data, the physical position of the data should be in an area that is easy for viewers to find and focus on. In addition, the position that each data point has in relation to one another is equally important. This gives the information you're trying to convey a greater chance to make an impact.

The Problem

Data visualization - global 

Let's take a closer look at what I mean by data positions relative to one another. Here's the situation: Your company has markets, departments, or ...

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About David Hollinsworth

David Hollinsworth is already a senior member of the Business Intelligence community with over ten years' experience with multiple positions in Denmark and the UK. David in his current role as Senior Business Consultant at TARGIT is heavily involved in promoting the benefits of Data Visualization through his TARGIT blog. David believes and lives every day by a simple motto:  "A happy customer is a good customer".

You can contact David at: