Article

Survival Tips for Distributors: Use Microsoft Dynamics ERP strengths to fend off AmazonSupply

by Archana Yenna
Partner & PR Executive, i95Dev, i95Dev

AmazonSupply is one of the leading B2B suppliers in today's competitive ecommerce market. They offer more than 750,000 industrial and business products to their customers. Because they cover a large portion of the market and already have a competitive edge, this leaves many other distributors in their dust. It may seem as though there is virtually no room to compete with such a large entity.

Smaller distributors see a serious threat from AmazonSupply; it may seem impossible to win market share away from this industry giant. AmazonSupply can offer nearly everything any business needs for a low rate with just one stop. Fortunately, smaller distributors that use Microsoft Dynamics ERP can implement new strategies to counteract some of these effects. Even though the competition will continue to be fierce, the below strategies can make a difference.

Create a Strong Ecommerce Strategy

If you already have an ecommerce website, you will need to evaluate your strategy to make the necessary changes. Once you determine where your weaknesses lie, you can make needed updates so you can retain your niche within the world of distributors and avoid losing business to large players like AmazonSupply.

For those companies that don't have an ecommerce site, it is time to get started. Today's sales thrive on convenience. B2B customers want speed and affordability when buying online. Whether you already have a site or you are working on building one, you need to keep these points in mind:

  1. Offer More Function with Your Ecommerce Site: Your website needs to be user-friendly, interactive and updated to compete with AmazonSupply. Some of the key elements a highly-functional ecommerce site should have include quick order ...

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About Archana Yenna

Archana Yenna is Partner and PR Executive at i95Dev, where she is responsible for building and maintaining the company's reputation in the e-commerce/Microsoft Dynamics community. She also is the primary liaison between i95Dev and its partners, with whom she works closely to ensure mutual success. She brings in well-developed strategic leadership skills within Information Technology, Corporate and Non-Profit entities. Archana earned her Graduate Degree in Marketing from SMU Cox School of Business and MBA from IIM Brussels. 

About i95Dev:

i95Dev's E-Commerce Growth Engine seamlessly integrates multichannel e-commerce with Microsoft Dynamics GP, NAV and AX. It is a feature-rich application suite built on the open source Magento platform that enables Retailers, Manufacturers and Distributors to maximize their online sales and service. In both B2B and B2C scenarios, the E-Commerce Growth Engine opens up a world of opportunities for your company online by enabling real-time access to 1,000′s of third party systems, tools and applications including Multiple Web, Mobile & Facebook stores and Third-party marketplaces, such as Amazon & eBay, in more than 60 languages.

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