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New Release From CWR Mobility Includes Native BlackBerry, iPhone Apps

by Erik Herman
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On January 20th, CWR Mobility, an ISV specializing in vertical solutions, add-on products, enhancements and development tools built on the Microsoft Dynamics CRM platform, announced the release a new version (4.2) of their flagship product, CWR Mobile CRM that includes a native mobile client for BlackBerry and iPhone, improvements to security, a software development kit, and power and remote application management.

"CWR Mobile CRM was already the most advanced mobile Dynamics CRM solution on Windows Mobile devices," said Erik van Hoof, CEO of CWR Mobility. "But we want to give our customers the freedom of choice, so we built mobile CRM clients for BlackBerry and iPhone."

Users of CWR Mobile CRM have access to the full range of Dynamics CRM capabilities, yet maintain the look and feel of the device it runs on. An express version of the application is also available that runs on Android, Palm Pre and any other internet enabled Smartphone.

The company claims that their Mobile CRM offering is cost-effective and can be deployed in 15 minutes, providing wireless handheld users immediate access to CRM data, including all standard and custom entities from Dynamics CRM 3.0 and 4.0.

"We have built CWR Mobile CRM on the same pillars as Microsoft CRM: it fits your people, fits your business and fits your environment. Users want their information at their fingertips with a familiar user experience on every device. The business needs tools that support business processes in a flexible way and produce a short term ROI. And IT needs solutions that snap in easily with the existing Dynamics CRM infrastructure. In CWR Mobile CRM, we've got it all covered" says van Hoof.

CWR Mobility is a Microsoft Gold Certified Partner, BlackBerry ...

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About Erik Herman

Erik Herman is a seasoned business and technology publishing professional with over 15 years of experience. He currently works as a freelance writer covering a wide range of topics and issues. Herman has held positions over the years with several well known publishers and research firms including LexisNexis, Pearson Education and Cengage Learning.

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