From Pain Points to Boardroom Priorities: Elevate Data Quality with Executive Ready Messaging

This session will help Microsoft Dynamics 365 CE teams turn everyday data headaches into a boardroom-ready business case. If you manage Dynamics 365 Sales, Customer Service, or Marketing/Customer Insights or run RevOps, you’ll learn how to translate duplicate records, incomplete fields, inconsistent picklists, and messy account hierarchies into executive language: revenue impact, risk exposure, cost savings, and growth capacity.

We’ll walk through a practical, Dynamics-centric approach to:

• Identify the right stakeholders across CRO, CMO, CFO, CIO, Sales/Marketing Ops, and Support.
• Tailor messages to their incentives and KPIs.
• Quantify the cost of bad data using metrics you can pull from Dynamics and Power BI.
• Build a 90-day quick win plan that improves outcomes without disrupting day-to-day operations.
• Build a data-driven culture with quiet governance and simple ownership. That reassures CRO, CFO, and CIO that the gains will stick with low ongoing effort and lower risk.