Beyond the List: Elevating Your Audience Strategy in Dynamics 365 Customer Insights

Big list = better marketing, right? Not quite. In this session, we'll discuss how to build smarter, more dynamic audiences with Microsoft Dynamics 365 Customer Insights – Journeys.

You'll learn:

• what makes a strong audience
• the risks of poor audience definition
• when to use segments versus triggers in Dynamics 365 Customer Insights
• common segmentation + trigger “gotchas” that can derail even the best-intentioned campaigns—and how to avoid them