Consolidating CRM Systems for a Marine Construction Company

The marine construction company, which operates as part of a family of construction companies, specializes in underground infrastructure, bridges, and other marine infrastructure. From time to time, they partner with other subsidiary companies to collaborate on projects. 

Each of the subsidiary companies was utilizing a separate CRM system. The marine construction company used Salesforce to track contracts and opportunities, while their sister company used Dynamics 365 Sales. This siloed structure worked until the subsidiaries had opportunities to partner together. Joint venture projects generated duplicate data and made reporting up to the parent company a challenge, so they sought a solution that could deliver a more unified view of their companies’ performance.

Learn how the marine construction company worked with Arctic IT to migrate from Salesforce to Dynamics 365 Sales for a better connected solution.