10 Reasons Why Maplytics is the Top Geo-Analytical Solution for Dynamics 365
10 Ways Maplytics Transforms Geo-Analytics in Dynamics 365
80% of all business data contains a location component. But most organizations barely tap into it. That’s like owning a Ferrari and only driving it in first gear. Modern enterprises need location intelligence that connects geography with strategy, helping them act faster, sell smarter, and deliver better.
For companies using Microsoft Dynamics 365, Maplytics emerges as the leading certified, geo-analytical application. It blends AI-driven location intelligence & analytics with robust CRM integration to help teams sell smarter, improve efficiency, and increase profitability. Its functionality also extends seamlessly to Power Apps, Power Pages, and Dataverse.
Here are ten strong reasons why Maplytics is considered the go-to geo-analytical solution for Dynamics 365 users.
1. Microsoft-Certified and Natively Integrated
As a Microsoft AppSource-certified solution, Maplytics has passed stringent compliance, performance, and security checks. Its Azure/Bing maps are embedded directly into Dynamics 365, allowing users to manage everything from within their CRM. There is no need to juggle external platforms or export data.
2. 20+ Continuously Enhanced Features
Maplytics offers an extensive toolkit of 20+ features that evolve with customer feedback, real-world use, and industry best practices. From advanced routing to robust territory management, the solution is continuously updated to meet the dynamic needs of sales, service, and marketing teams.
3. Smarter Territory Management
Sales managers no longer need days to restructure territories. With Maplytics, what once took 3–4 days now takes only 3–4 hours. Territories can be built around geography, revenue, or workload, ensuring balanced coverage. This not only reduces rep overload but also ensures maximum market reach.
4. Efficient Route Optimization for Field Sales
For field reps, time on the road can be a productivity killer. Maplytics offers route optimization within Dynamics 365, helping reps spend less time driving and more time selling. One client reported saving 16 hours per day in travel time thanks to optimized routes. The tool considers real-world factors like traffic, detours, and meeting priorities while also supporting auto-scheduling for pre-planned routes.
5. Reduced Fuel Costs and Higher Productivity
Optimized routes don’t just save time; they also save money. A client recorded $6,000 in monthly fuel savings after implementing Maplytics. With proximity search, reps can identify and meet nearby customers between appointments, turning downtime or cancellations into opportunities.
6. Sharper Marketing with Location Intelligence
By layering location data into Dynamics 365, marketers gain the power to design targeted campaigns. With heat maps, customer density is easy to identify, enabling hyper-local promotions and region-specific outreach that generate higher conversions.
7. Real-Time Tracking for Greater Agility
Unplanned changes can derail even the best strategies. With real-time tracking, managers monitor field reps live, reassign jobs instantly, and avoid escalations. This ensures teams remain responsive and commitments are met without stress.
8. Visual Insights Through Heat Maps
Numbers alone can be overwhelming. With Maplytics’ heat maps, patterns in sales, leads, or service cases appear instantly. These visual cues simplify decision-making, highlight underserved areas, and reveal growth opportunities.
9. Trusted by Businesses Worldwide
From SMBs to multinational corporations, Maplytics has won the trust of organizations across industries. Its strong and loyal customer base highlights the application’s reliability, adaptability, and tangible value in driving business success.
10. Innovation That Looks Ahead
Maplytics isn’t just keeping pace, it’s shaping the future of geo-analytics for Dynamics 365. With Azure Maps integration and the AI-powered MapCopilot, users benefit from smarter recommendations, predictive insights, and automation that keep them ahead of the curve.
Why Dynamics 365 Users Choose Maplytics
In today’s competitive landscape, agility is everything. Maplytics transforms raw CRM records into actionable strategies through territory management, optimized routes, proximity searches, and heat maps. By embedding location intelligence directly into Dynamics 365, organizations can streamline field operations, identify the right prospects, and make faster, smarter decisions.
Ultimately, Maplytics is more than just an app… it’s a partner for business growth. Every feature, from sales route optimization to Dynamics CRM map integration, is designed to save time, reduce costs, and drive measurable results.
What’s More
To get more acquainted and experience Maplytics first-hand, one can write to crm@inogic.com.
We can arrange a personalized free demo for your requirements. You can also enjoy a 15-day free trial in your environment.
For applied knowledge, visit our Website or Microsoft AppSource. One can hop onto the detailed Blogs, Client Testimonials, Success Stories, Industry Applications, and Video Library for a quick query resolution. Technical docs for the working of Maplytics are also available for reference.