Joni Girardi is founder and CEO of DataSelf Analytics, which provides enterprise-grade business intelligence to mid-size organizations of all industries. He launched the company as a consultancy 16 years ago to help small- and medium-sized businesses to get value from their data. His biggest challenge was finding tools that were complete and polished, not under-powered and inflexible. So he began development of what became DataSelf Analytics. Today it features a data warehouse, ETL, and embedded Tableau. It also features more than 5000 starter reports, dashboards, and KPIs. As Girardi describes, "No DataSelf Analytics user has to wait for IT before creating value."