John is Vice President, Marketing at Scribe Software, a provider of a cloud-based integration platform as a service (or iPaaS). At Scribe, John is responsible for developing Scribe Software's marketing strategy and managing the company's corporate marketing, demand generation, partner marketing, and product marketing initiatives. The advice contained in John's articles was collected and organized in partnership with Daniel Lynton, Founder and CEO of LyntonWeb, and Katy Ermak, Technical Account Manager of LyntonWeb. LyntonWeb is an inbound marketing solutions firm and a Diamond HubSpot Partner.