7 Steps to a Successful CRM Implementation

Traditional CRM focused on delivering operational efficiencies and capturing customer data, generally across what are now becoming legacy channels. Whilst operational CRM remains significant, today the focus has changed. It’s now about generating revenue by better serving and supporting customers on their journey, from acquisition to advocacy. As a result, organizations are exploring new, next generation, omni-channel CRM solutions that support them to innovate and differentiate for customers where it matters most.