Wine Distributor Fixes Dynamics 365 Customization Fail with 365WineTrade
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They picked Dynamics 365 Business Central, but ended up in development meetings instead of wine sales. What went wrong?
That was the FAIL faced by a $30M wine and spirits wholesaler using Microsoft Dynamics 365 Business Central. Their partner didn’t understand the wine and spirits industry, turning what should’ve been a smooth rollout into a tangle of custom code, development meetings, and frustrated staff. At one point, the GM said, “I feel more like a software developer than a business manager.”
In this episode, Jim Harris from Western Computer explains the FIX:
- Switched to 365WineTrade with tools designed for wine and spirits unique industry needs for compliance, pricing and three tier distribution models.
- Gave 40+ field reps mobile access with real-time inventory, pricing, and sales history.
- Simplified warehouse picking, streamlined approvals, and enabled drivers to handle returns and payments on the spot.
- Cleaned up Power BI data to deliver one clean set of reports, tracking brand performance, commissions, and profitability.
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