Why Manufacturers Struggle to Grow Service Revenue in Dynamics 365 - and How to Fix It

The margin has moved from the product to the promise. Equipment buyers increasingly procure outcomes — uptime, output, efficiency — rather than machines, and manufacturers who make the shift see deal values of two to three times the equivalent transaction, with revenue that renews instead of revenue they must re-win. Yet most outcome-based transformations stall — not on strategy, but on operations.

Moderated by Microsoft MVP Christian Segurado (Forvis Mazars US), this session brings together Florian André (P2S Management Consulting) and Björn Kuijt (Bluefort) to examine why product-only growth is ending, where outcome-based models break down in practice, and what it takes to make them executable on Dynamics 365.

Attend and learn:

• The four forces ending product-only growth, and what the shift is worth commercially.
• The six dimensions where outcome-based models stall — and how to pressure-test your own.
• How commercial model design and Dynamics platform work run together to make the model executable.