Secrets to Selling Dynamics: Best Practices for ISV and VAR Co-selling Relationships

Watch this expert panel discussion on the best practices for ISV and SI/VAR co-selling relationships. Our session explores strategies for enhancing peer-to-peer collaboration between partners. We start by introducing the roles of both parties and highlighting the everyday challenges they face. Panelists discuss their experiences and lessons learned when building great relationships between vendors and partners. Finally, we explore future trends and invite audience participation.