Who said moving to a subscription revenue model is easy?

While it may not be easy to transition from a license-based model to a recurring revenue model, the benefits are clear. And, more importantly, it isn't really an option for most software developers and resellers. If you own or manage a software company and want to remain competitive in a subscription economy, this change is imperative. For those of us in the Dynamics channel, we're past wondering when and if. Maintenance revenue and large license sales are already taking a back seat to subscriptions and services.


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About Robbie Morrison

Robbie Morrison has spent nearly 20 years helping customers build and deploy elegant technology and business solutions. From start-ups to enterprise-class organizations worldwide, his knowledge of the Microsoft Dynamics ecosystem helps SBS Group customers maximize benefits from the ERP investments.

Today, Robbie serves SBS Group customers in his role as Vice President, Enterprise Group where he provides thought leadership and manages the enterprise delivery team. Robbie received his MBA from the University of Georgia, Terry College of Business.


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