The Value of Diversity: Does Microsoft Dynamics Lead a Fundamental Shift in Strategy?

Microsoft's CEO Steve Ballmer recently admitted the need for a "fundamental shift" in the way his company does business; one way they're implementing this strategy is through a multi-platform effort for their Xbox console line. But as Phil Harrison, VP of Interactive Entertainment Business, points out, "we're no longer just competing with the traditional companies, but our competitive landscape includes the likes of Google, the likes of Amazon, it obviously includes the likes of Apple."

There's an easy connection here with the current Dynamics environment, showcasing some of the triumphs and pitfalls of such a broad-stroke strategy.

Changing Direction


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About Doug Bonderud

A freelance writer since 2009, I have a particular passion for technology and its impact on our daily lives. As an evolving resource, technology changes us as much as we inform its development, providing fertile ground for thought.

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