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Softtrends releases iPhone Client Mobile CRM+ for Microsoft Dynamics CRM Online

by Linda Rosencrance
Contributing Writer, MSDW
July 22 2010

Softtrends, an Atlanta, Georgia-based provider of mobile software products has unveiled an iPhone Client specifically for Microsoft Dynamics CRM Online.

Mobile CRM+ extends Dynamics CRM to iPhone and iPad devices through a rich user interface, CRM information access, and CRM intelligence gathering tools, according to the company.

Recently Canadian firm TenDigits Software Inc. and Netherlands-based Numenes, also announced newly updated smartphone clients for Dynamics CRM.

Mobile CRM+ takes advantage of iPhone hardware and device applications to provide a host of enhanced features in addition to the user interface for browsing, viewing, searching, creating, editing, assigning, and deleting entities and entity relayed Activities, Opportunities and Service activities offline and online, according to company officials.

Mobile CRM+ enables phone calls to CRM Contacts or related entities, records meetings with CRM Contacts and tracks them in the CRM server as Appointment activities. It also syncs CRM contacts with the device's address book, sends e-mails to CRM contacts, and creates entity notes with audio, company officials said.

Mobile CRM+ also supports the offline mode and can store large amounts of data for use offline, the company said. When the application is set to offline, or there is no network connection, a user can still view all the cached data on the device, as well as enter new data that will be stored locally. The updated data is synced to the server when the application is set back to the online mode or the network connection becomes available, according to company officials.

"Based on Softtrends Enterprise Mobility Framework, Mobile CRM+ brings the power of ...

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About Linda Rosencrance

Linda Rosencrance is a freelance writer/editor in the Boston area. Rosencrance has over 25 years experience as an reporter/investigative reporter, writing for many newspapers in the metropolitan Boston area. Rosencrance has been writing about information technology for the past 16 years.

She has covered a variety of IT subjects, including Microsoft Dynamics, mobile security issues such as data loss prevention, network management, secure mobile app development, privacy, cloud computing, BI, big data, analytics, HR, CRM, ERP, and enterprise IT.

Rosencrance is the author of six true crime books for Kensington Publishing Corp.