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Partners as prospects: Why Microsoft’s Dynamics 365 pitch must reach the channel

by Jason Gumpert
February 23 2017

If Microsoft partners had their way, the Dynamics 365 suite of ERP and CRM-based apps would have been fully developed and released to the market three months ago, but it wouldn't impact their businesses for another year or two.

For an enterprise software transition as significant as Dynamics 365, the reality is that there is no ideal timing for most resellers and ISVs. Accordingly, Microsoft is now pushing forward with new and updated Dynamics 365 solutions as quickly as R&D can move. Rough patches notwithstanding, the more opportunistic vendors in the Microsoft ecosystem may be ready to take on the Dynamics 365 challenge head on today. We know that some vendors are already embracing the Dynamics 365 for Financials Extensions model, and that, despite some rumors to the contrary, some partners in North America have started selling it.

As more partners share their perspective on life in a Dynamics 365 channel, one of the key talking points is future of the business opportunity, of course. Two new perspectives from Dynamics gurus Steve Mordue and David Crouch shed some light on partner priorities, and some of the common concerns and considerations for partners across the suite of apps.

D365, AppSource visions ripening quickly

The Dynamics 365 Enterprise customer experience apps are an almost seamless update from Dynamics CRM Online. So while the product is almost unchanged thus far, the new brand may be changing some perceptions among channel players.

Intrepid D365 blogger and CRM entrepreneur Steve Mordue reports an influx of new inquiries from Salesforce ISVs investigating the possibilities ...

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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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