P360 launches Swittons, a pharma sales IoT device on Microsoft cloud

April 27 2020

New Jersey-based ISV P360 has launched its Swittons IoT-powered device  for the pharmaceutical market to the Microsoft market. 

Think of Swittons a bit like Amazon's Dash buttons, but for a healthcare provider rather than a consumer. With four pre-set buttons a pharmaceutical sales and marketing team sets up the device with the right branding and actions integrated with their systems. Then they share the device with providers, who can then reach out on-demand with common requests.

The entire offering is built on Azure, leveraging services like IoT Hub, Cosmos DB, SQL Server and App Services, and is only available on both Azure Marketplace and AppSource, Anupam Nandwana, CEO of P360 told MSDW.

P360 markets Swittons through multiple channels, but with a particular focus on commercial pharmaceutical operations. Nandwana explained:

All of our solutions are built on Microsoft platforms and cloud technology – aside from Swittons we offer BirdzAI (for Pharma Sales operations), Data360 (for data and analytics), Trials360 (for management of clinical trials) and PatientJourney360 (for management of the patient’s journey during high-end drug therapies).

Swittons can be customized to specific physician needs – current clients and interested parties have expressed buttons designated for Drug Samples, Call a Sales Rep, Talk to a Medical Science Liaison, Request Medical Information, Talk to Clinical, Savings Programs and more. Also, Swittons can seamlessly integrate with virtually any internal pharma e-system (Veeva for example). Our industry-specific use cases are prebuilt to support pharma industry but we plan to expand in other industries with prebuilt use cases.

According to Nandwana, P360 based its offering on feedback from physicians indicating a desire for more e-communications and fewer unproductive visits with pharmacists to free up their schedules.

"We're pleased to welcome Swittons to the Microsoft Azure Marketplace, which gives our partners great exposure to cloud customers around the globe," stated Sajan Parihar, senior director of Azure Platform for Microsoft.

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