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Order automation in a world of Amazonian expectations

by Peter Joeckel
President & Founder, HandsFree - Dynamics ERP Productivity Tools

In the rarified world of elite corporate branding I have often seen the sly subliminal “message” hidden in the Amazon logo:

The arrow below the word amazon has several interesting qualities. It goes from “a to z” indicating that you can get everything you need at Amazon.

It looks like a smile giving you that warm and fuzzy feeling.

My question, why does nobody ever point out this:  The Amazons were famous for being all women and for hating men. No men were allowed to live alongside the Amazons. They were an entirely female tribe.

You would think that cuts the e-commerce giant's customer base in half!

But I digress.

Over coffee this morning I decided that I needed a new pair of cross training athletic shoes to hit the fancy gym that just opened around the corner.

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About Peter Joeckel

President and Founder at HandsFree ERP, utilizing people, processes, and tools to improve ERP project productivity.

Your ERP Project - My Experience. ERP selection, implementation, and challenged project turn-around expert—Lead HandsFree client advisor in the Summit NA Circle of ERP Excellence lounge.

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