Order automation in a world of Amazonian expectations

December 10 2018

In the rarified world of elite corporate branding I have often seen the sly subliminal “message” hidden in the Amazon logo:

The arrow below the word amazon has several interesting qualities. It goes from “a to z” indicating that you can get everything you need at Amazon.

It looks like a smile giving you that warm and fuzzy feeling.

My question, why does nobody ever point out this:  The Amazons were famous for being all women and for hating men. No men were allowed to live alongside the Amazons. They were an entirely female tribe.

You would think that cuts the e-commerce giant's customer base in half!

But I digress.

Over coffee this morning I decided that I needed a new pair of cross training athletic shoes to hit the fancy gym that just opened around the corner.

About Peter Joeckel

Peter Joeckel is the President and Founder of TurnOnDynamics a boutique consultancy specializing in providing senior consulting resources for Microsoft Dynamics AX/D365 clients and projects.

For more details regarding our unique qualifications for AX/D365 implementations, or challenged projects, please visit www.TOD365.com. And learn more about  our  AX to D365 Upgrade Tools and Services.

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