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New Self-Service Features for Business Intelligence Stand Out in Microsoft Dynamics AX 2009

by Jason Gumpert

In a recent AX User Group webinar, Microsoft's Milinda Vitharana, senior program manager of business intelligence (BI) and reporting development for Dynamics AX, boldly stated, "Our vision of BI is to empower everyone across the company."


Participating in a user group session, "Latest AX Reporting Tips and Tricks," Vitharana touted new self-service features in Dynamics AX2009, most notably out-of-the-box BI content that enables end-users across the organization to access reports in a more timely manner.


These new features also enable developers to more easily customize and create new content, leveraging the BI Platform (SQL) with AX data. In addition, new role-centered "homepages" provide users with a "single page" view of the overall business, complete with key performance indicators (KPIs) and management reports.


With reporting and analytics playing a more prominent role in Dynamics AX2009, the product aims to equip end-users with the necessary tools to conveniently generate BI content from various data sources. Key BI concepts in AX2009 include:

  • Role-tailored BI
    Microsoft collected detailed information on user profiles across different industries, and categorized them into a common set of user profiles with corresponding issues, challenges, and needs. Dynamics AX2009 comes equipped with role centers for 28 user profiles, referred to as "personas," which can be customized.

  • Self-service
    End-users across the organization have the ability to ...

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About Jason Gumpert

As the editor of, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at

Prior to co-founding, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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