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Microsoft's expanded Dynamics AX supply chain portfolio: Will it boost competitiveness?

by Bridget McCrea
Contributing Writer,
August 09 2013

In July, supply chain management solutions provider Blue Horseshoe of Carmel, Indiana, announced a collaboration agreement with Microsoft that included the acquisition of the former's Warehousing for AX (WAX) and Transportation for AX (TRAX) solutions.

This new development is expected to help Microsoft accelerate the Dynamics AX supply chain management roadmap, "with plans to make the functionality available to the broader Dynamics AX channel partner and customer community," according to Blue Horseshoe.  But will this acquisition be enough to change perception and win deals?

WAX and TRAX are products within its Blue Horseshoe's Supply Chain Suite for Dynamics AX. The solutions embed industry-specific functionality directly into the business layer of Microsoft's Dynamic AX architecture to offer identical performance, user-interface, and business logic as Dynamics AX. The acquisition of this IP will help Microsoft boost the standard distribution and warehouse operations capabilities of Dynamics AX through improved inventory control; embedded radio frequency; improved inbound and outbound warehouse operations; rate, route, and load planning; and freight reconciliation.

Belinda Griffin-Cryan, global supply chain executive program manager at Capgemini Consulting, says Microsoft's acquisition of Blue Horseshoe's WAX and TRAX solutions is likely one small step in the former's effort to fold more supply chain management capabilities under the Dynamics AX umbrella.

Beyond its own supply chain IP built into AX, it is important to note that Microsoft is also augmenting its supply chain capabilities - among other areas - indirectly via its Global ISV (GISV) program that includes a range of industry-specific offerings, typically from established players in their respective spaces who have ...

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About Bridget McCrea

Bridget McCrea covers business and technology topics for various publications. She can be reached at

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Aristides (Ari)
Submitted by Aristides on Mon, 08/12/2013 - 11:16 Permalink

Excellent job on covering the recent Dynamics AX supply chain portfolio upgrade. Microsoft should be congratulated for elevating supply chain management's stature in their AX solution, it was long overdue. You are essentially correct that it is a small step toward achieving Tier I SCM ranking. SAP and Oracle have a head start in this area, but the message is being sent that Microsoft is a serious player and that going forward, MS will support additional supply chain features and functionality. Aristides (Ari) P. Smith, President & CEO Next Generation Logistics, Inc. 1611 Colonial Parkway, Inverness IL 60067 USA Email: Office: 847-963-0007 Ext. 112 Fax: 847-963-0079 Hours: Mon - Fri, 8:00AM – 5:00PM CST

In reply to by anonymous_stub (not verified)

Submitted by joelramireztheerpguy on Thu, 08/22/2013 - 23:35 Permalink

It’s exciting to hear that Microsoft acquired the strong warehousing and transportation modules from its partner Blue Horseshoe. Adding these modules as standard features in the state-of-the-art Microsoft Dynamics AX business management system will be welcomed by many Australian businesses. As a fully integrated system, Microsoft Dynamics will provide these companies with “one version of the truth”. What makes this important is that it will provide improved performance, productivity and accuracy needed in our supply chain, logistics and transport industry locally at a price that is affordable and faster to deploy. This article in Supply Chain Review further looks into this, To read about Hands-on Systems solution for the supply chain industry, please visit Joel Ramirez Hands-on Systems Australia

In reply to by anonymous_stub (not verified)