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Microsoft Unveils New Logo in Advance of New Wave of Releases

by Jason Gumpert
Editor, MSDynamicsWorld.com

Microsoft unveiled its new logo today, a four-square symbol with a new Segoe typeface for the logotype.  The new logo is rolling out broadly - from the web site to the Microsoft stores, new television ads, and other marketing materials that roll out through the rest of this year.

Microsoft Logo

The updated logo also precede a variety of important product launches this fall that are sure to see the new treatment, including Windows 8, Office 2013, and, we'd guess, the variety of important Microsoft Dynamics releases coming down the pike like the Dynamics CRM Fall 2012 and Winter 2012 Releases, Dynamics GP 2013 and NAV 2013, and the Dynamics AX 2012 R2 release in 2013.

Here's the video that accompanied today's announcement.

In one early response, US-based Master VAR Socius pointed out the similarities to their own logo that features a four box approach.  There are all sorts of differences as well in terms of colors, sizing, and positioning, but an interesting observation nonetheless from a major Dynamics partner.

Microsoft Corporate
About Jason Gumpert

As the editor of MSDynamicsWorld.com, Jason oversees all editorial content on the site and at our events, as well as providing site management and strategy. He can be reached at jgumpert@msdynamicsworld.com.

Prior to co-founding MSDynamicsWorld.com, Jason was a Principal Software Consultant at Parametric Technology Corporation (PTC), where he implemented solutions, trained customers, managed software development, and spent some time in the pre-sales engineering organization. He has also held consulting positions at CSC Consulting and Monitor Group.

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